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Like Cupid or the red heart, love never fails tattoos are a symbol of true love and compassion.
More specifically, it symbolizes purity of feelings and love.
It is the banner of passion, dedication and above all loyalty.
Indeed, he represents the god of love in ancient Rome.
Usually represented as a winged child, legend has it that anyone hit by one of his arrows will fall madly in love with the first person they meet.
In popular culture, it symbolizes love at first sight.